Analysis of Business and Corporate Levels Strategies
Analysis of Business and Corporate Levels Strategies
Introduction
The increased market competitions at both domestic and global levels have become a major concern of the managements of business organizations. High competition occurs as a result of many companies engaging in the same line of production, leading to the supply of similar products and services to the market. Different organizations adopt various strategies to help them improve their competitive positions and maintain their market share. Primarily, business organizations use strategic pricing methods to enhance their customer base. Also, different marketing strategies such as strategic market mix are adopted to improve the ...
