Essays on Generality

The first article chosen is by Hamilton & Shergill (1992) and describes a longitudinal study of corporations with a non-financial business set up that are listed on the New Zealand stock exchange. The premise of the article is that there exists a fit in regards to business strategy and also in organizational structure that is vital and determines performance. The article examines corporations in New Zealand, where major companies are less diversified and smaller in size. It further offers an empirical test of the generality of the ideology of strategy structure fit and corresponding performance. I chose the article because ...

Introduction: The Theory

Gamblers fallacy is an argument that bases its argument on the occurrence of random events, in that if the occurrence of a certain event is frequent currently the there will be an infrequent occurrence in the future. The fallacy depicts that if something happens more often or if there is a positive performance, there will be a rare occurrence in the future, or the performance will be negative. The fallacy is based on independent events where the outcome of one event does not influence the other also called random events. The fallacy argues that if a certain outcome is favored then as you ...

Abstract

Cognitive psychology entails the processes of learning and thinking and eventual improvement of one’s existence and understanding in the long-term. Some of the items that are studied under cognitive psychology include perception, memory, language and thinking. As humans we receive a lot of sensory information and hence rely on our brains to process this information and that directly affects how we behave. Through advancement in technology, understanding cognitive psychology has become easy and, therefore, utilizing its benefits. Perceptions and conceptions enable us to understand ourselves. Appreciating one’s strengths leads to the process of improving on one’s weaknesses. ...

Introduction

According to Larribeau (15) internet is an expansive tool for doing research, sharing information with people in different geographic regions, and keeping up to date with the current trend in the world. Internet has managed to revolutionize how people communicate as they share and locate information. The electronic mail is the standard of companies use to contact clients as the world relies on the internet so as to ensure efficiency in business. Historically, Johnson (5) considers the internet as open and free medium while in the present world users of the internet access this facility on an equal ...

Introduction

Emmanuel Levinas was a French philosopher who heavily relied on the bible for the justifications of his moral philosophy. He was born in the 12th January, 1906 and died in December 25th, 1995. Among his works that he is best remembered for is the contribution that he made to the social responsibility theory. He is particularly credited for the role he played in developing the philosophical idea that ‘I’ (referring to anyone by then) takes the whole responsibility to the ‘other’ (another human being). Levinas was a French philosopher and he was a student of both Husserl and Heiddeger. These two philosophers ...

Introduction

In his book 'The Rules of Sociological Method', French sociologist Emile Durkheim purports to promote sociology as a science to derive knowledge. In sociology, social facts are identified as a set of values, social conventions and social structures that impose social constraint on an individual. As per Durkheim, "The first and fundamental rule is to consider social facts as things" (Emile Durkheim, p 64). These 'things' are the core of sociology. In his book, Durkheim gives various explanations of social fact but the best definition lies in his last line: “A social fact is every way of acting, fixed or not, capable ...

ABSTRACT

McDonald's is a food- service retailing outfit founded on 15th May 1940 by Dick and Mac McDonald. She is arguably the number one in the global food-service retailing business. The McDonalds brand is synonymous with quality, cleanliness, service and value for every customer anytime. Pizzas are undoubtedly one of the most popular dishes worldwide and it is on McDonald's menu and goes by the product name McPizza. McPizza comes in various sizes, from the average sized 10 inch pizza to the giant sized 24 inch size. This project discusses in detail, the process of marketing the product.

INTRODUCTION

McDonald's is a food- ...