The Company
Ancestry unique selling proposition as a company is to provide family history and DNA testing facility for prospective consumers to primarily tie up the relationship found in the family tree in lieu with the genetics and health history that helps consumers to gain a new level of understanding about their family history. The company is a leader in the family history market and is considered the pioneers when it comes to the online research of family history; the belief system at the launch of the company in 1983 was to connect with people who wants to know their family ...
