1.0 Introduction Citi Group (Citi) has taken a bad hit during the financial crisis in 2008, which it continues to shoulder today, almost a decade later. The appointment of current CEO Michael Corbat in 2012 pushed the company back to the path of better reduction of non-profitability, which finally broke through in 2015 when Citi finally made positive profits beyond its 2015 breakeven target. The succeeding sections explored this journey of challenges and promises as clearly as possible. 2.0 Mission and Vision: Impact to Primary Stakeholders Citi’s vision and mission focuses on the customer as a financial services ...
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