There are many businesses in the world, all of which are motivated by the urge of satisfying their customers by what they sell, by presenting their brands in the best ways possible. On the same note, there are other several business producing almost a similar product with yet another company, meaning that as the competition on which business to sell more than the other gets stiff, each business desires to provide any possible attraction to capture a larger market share (Pun & White, 2005). Therefore, there are many brands in the market today, and as expected, each person has different ...
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Introducing
Begun in 1987, Red Bull is a Thai-Austrian company that currently sells the world-famous Red Bull energy drink. The company itself was founded by the Austrian Dietrich Mateschitz, who was inspired by the drinks that are common in places like Thailand (Red Bull 2016). The first Red Bull energy drink—that is, the drink that is commonly recognized today, rather than the earlier iterations of the drink—was first sold in 1987. Red Bull is commonly considered to be the world’s first real targeted “energy drink,” and remains a powerful figurehead in the market to this day. According ...