How far has Haier come since its creation in 1984?
Haier has since 1984 expanded into the global market making sure to create global products. It first expanded internationally, and later went into the global market. Its expansion coupled with its effective leadership has seen it become one of the leading manufacturing companies in the world.
What is special about Haier's current management system?
Haier's management system is a combination of Western management concepts and Chinese philosophies regarding management. This combination provides a balance between the two cultures. Moreover, the management system has adopted a ZZJYT concept which contradicts the traditional management theories. In this system, the customers are given priority and their needs put into consideration.
What role has CEO Zhang played in Haier's development? How would you describe him as a leader?
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