Godiva is an international company that specializes in the manufacture of chocolate. Currently, the company has over 450 stores worldwide. Over the years, the company has undergone difficulties that are attributed to the following:
• Most customers have been suspicious of the quality of the product
• Recession caused a drop in the sales volume Despite the odds, Godiva has lived up to the expectation of its loyal customers by providing products that suit customer needs. One of the ways of maintaining the customers’ base is by keeping up with the market trends and getting feedback from the customers. Godiva’s customers are the greatest assets of the company because a drop ...