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Globalization comes up with different challenges and opportunities for a company. The development of technology and innovation through new solutions to make life better and easier has several impacts on the growth of business on a global platform. The case study presents different facts related to challenges of growth through innovation for PepsiCo. PepsiCo is a well-recognized beverage brand across the globe. The case study shows the challenges faced by the company due to innovation. Along with that, PepsiCo needs to face the problem of immense competition due to innovation. The paper will focus on identifying the causes of ...