Essays on Goi

American football is an important sport that has a huge audience in the United States. Selling a brand using the game is a good marketing strategy for any business. The American football helmet is an asset that is related to the game and the people are likely to be excited about purchasing the product from the market. The image created from the product should be related to the quality of the game. The terms used to sell the product will help in demonstrating the product’s relevance to the market and the target customers. The customers will develop a ...

The objective of any business is to make profit, by reaching to as many customers as possible and presenting their products efficiently (Friedman, 2007). Therefore, marketers need to put marketing mix, which is a decision needed to be taken into consideration before launching a new product to the market. The marketing mix is mostly associated with four variables which are commonly referred to as 4p’s, and they help the business to make solid and strategic decision concerning the flow of goods from their point of production to their point of consumption successfully. These 4p’s are; product, price, ...

An effective marketing plan must cover a number of the most important points. As it is listed by Mohr, J., Sengupta, S., and Slater, S. (2010, pp. 43-44), market analysis, company analysis and marketing strategy are among the paramount parts to be discussed in the marketing plan. Marketing strategy is mainly based on the 4P’s, which are Product, Price, Promotion and Place (Distribution). All these elements are interrelated and create a so-called marketing mix, which defines company’s success. In the 3M Greptile Grip Golf Glove (3M) case, each of the 4P’s elements was described as follows: ...

Introduction

Marketing represents a form of communication between business establishments and the consumers with the aim of selling or introducing new products and services. The success of a company’s sales therefore directly relates to the marketing strategies it employs. Through this essay, the author looks at the principle of marketing regarding Portakabin as a major company involved in the promotion of its products. The essay also highlights the elements of the marketing process, the costs and benefits of marketing orientation, the micro and macro environmental factors that affect business, and market segmentation for the company. Additionally, the competitive advantage ...

Executive Summary

The report is designed to develop the strategic marketing plan for Vertical Horizon Company for its coming three years. The company was founded in 2003 in New Zealand,and it offers adventurous services. The major activities of the company include Team building, Training of leadership, camping, camps for children, adventurous activities, Family get-togethers and reunions, parties, events and celebrations and Catering, Venue and accommodation services. Based on the situation analysis, strength and weaknesses of Vertical Horizon are found along with the future opportunities and threats to the company. Keeping the analysis in mind, the three marketing objectives are designed ...

5. Application of the marketing STP strategy (segmentation, targeting and positioning). 6. The environmental factors influencing marketing 7. Use of the four Ps approach in marketing (product, price, promotion and place). 8. Analysis of the marketing ethics 9. Conclusion

Abstract

Apple Company has been one of the leading technologies in the world. It is a company whose products and services have been able to transform the way technology was viewed in the previous years. The company has been able to change the world, through the application of an advanced level of technology. This article seeks to market one of the ...

Marketing: Strategic Innovation in Globally Diverse Markets

Abstract The aim of this paper is to analyze the individual marketing mix variables and how likely are these variables going to change in the future. This paper will also provide the recommendation for companies regarding the adaptation of marketing approaches in order to gain competitive edge over other companies in the market and the industry.

Personalized Marketing

According to Palmer (2004), marketing mix is conceptual framework that allows managers to identify the needs of the customers so that the manager could provide these customers with products as per their requirement. Furthermore, such tool also helps in devising short term ...