Essays on Golder

The research project that I intend to carry out is in regards to whether the use of massage therapy is a useful method of relieving pain in patients under post cancer treatment compared to the use of traditional analgesics. I entered the keywords ‘massage therapy and pain relief’ into the CINAHL database search engine from which I got 11 results (Mann, Fiander & Morgan, 2013). On entering the search terms ‘traditional analgesics and pain relief’ I received 8 outcomes from the search engine’s database. The third article location strategy was typing the words ‘massage therapy on post-treatment cancer patients’ ...

Reciprocity of Marketing & Culture

INTRODUCTION The growing interdependence of global markets has made a more compelling case for culture as an increasingly significant variable in marketing efforts. For one, products and services produced at a global scale find more diverse platforms, particularly across virtual media. The pace, scale and content of products and/or services are, moreover, making an increasing case for more standardized offerings across different marketing contexts. Typically, consumer behavior metrics – including, most notably, conventional market research and more innovative approaches as data analytics platforms and applications – are adopted in order to identify consumer behaviors and needs. This approach to consumer behavior ...

Abstract

The automotive industry is one of the industries that has been characterized by intense rivalry. Companies invest a lot of resources to come up with innovative solutions that give them an edge over their rivals. Customer satisfaction is the main target for every company since evidence suggest that increased customer satisfaction contributes to enhanced customer loyalty. One of the areas of focus has been quality control. Quality control in the automotive industry has been improving over time. Besides increasing customer satisfaction, quality controls have been employed in the automotive industry to achieve other goals such as cutting costs, meeting ...

Abstract

Introduction For any business organization, customers are by all means the most respected people hence businesses are always presented with a hard task of ensuring customer satisfaction. Pointedly, even with much research having been carried out on the topic of customer satisfaction, an accordant definition of the phrase “customer satisfaction, still has incessantly evaded the researchers; researchers are still yet to agree on the exact definition of customer satisfaction. Ideally, customer satisfaction implies the contentment of a customer after receiving a service or a product. Quality, therefore, emerges as the main facet in light of customer satisfaction hence the need to define ...

Question A: Introduction to Privacy and Privacy Protection

Technological developments and enhancements have facilitated the digital migration of both big and small business enterprises (Curtis, 2013). A lot of communication is done online, with these business enterprises developing and maintaining websites where they provide information regarding their businesses. Technology has also led to the emergence of electronic marketing (e-commerce) solutions where buyers and sellers engage in business transactions over a virtual market (Curtis, 2013). The websites of these enterprises also contain highly sensitive data and information that forms the backbone of their success and existence. Increased technological advancement has in turn increased the sophistication of cyber-criminal activities, making ...

Executive summary

Mcbride Financial Services Mortgage Company has an objective of offering a low cost mortgage services through incorporating the state-of-art technology. The most targeted locations are Idaho, Montana, Wyoming, North and Dakota. On the other hand, the company’s management has an aim of achieving high financial outcomes and developing more profitable services within the first six months of their business. For the company to achieve this objective they require to design a perfect management plan that will address all the issues in the company. In doing so, they have to make use of the present technology in carrying out various operations ...