Essays on Google Search

1. Research “Google” using Google, and describe the first two (non-Google, non-Wiki, non-Facebook) “website hits” that appear. How did these two “hits” make it to the “first displayed” positions in a Google search? In search of the term Google in the Google search engine, most of the initial websites that were displayed are those of Google Inc. The first non-Google websites to be displayed was CNN. The website reported on the death of Alan Rickman, an actor in Hilary Potter films who died at 69. The second non-Google website displayed is Daily Mail online homepage. Both are media houses. ...

I-Search 1: Does the influence of technology make education more effective?

This topic could be discussed in a class that discusses the success or failure of technology in making education effective. Education is traditionally dependent on the teacher-student relationship. A student learns as much as or as little as the teacher is able to teach. Can technology help remove this dependency and therefore be more effective in educating people?

What I Knew

I have heard about smart classes in school and increasingly at universities too, technology is replacing chalk and blackboards. We are more likely to attend lectures that have a slideshow presentation than a professor writing or illustrating a concept on the ...

I-Search 1: Does the ban on smoking in public places reduce tobacco consumption?

This topic could be discussed in a class that discusses effectiveness of public policy in the face of corporate lobbying. Tobacco companies have found ways to subvert public policy, market their products differently and have even created alternate products that are tobacco based but are not prohibited by current laws.

What I Knew

I have known for a while now that tobacco consumption is extremely harmful for health. In the form of cigarettes, tobacco is combined with other potent chemicals which reduce our health drastically . Cigarette smoking is injurious both to the smoker and people around them. After years of lobbying from ...

American Public University

Inventing a new thing which has the potential of being widely used by the people might create essential opportunities for the invention owners. The companies or people working on new inventions and innovations have the chance to be the leader in their industries or societies. In simple words, inventing or innovating brings an essential power to its owners. However, there is a high risk of losing these opportunities because the other people or companies might steal the idea of invention or innovation. In this case, inventing or innovating does not provide any power because all the people or the ...

Executive Summary

The health awareness in the recent past has led to many consumers to avoid sugary and carbonated drinks, thus leading to a drop in the market share of Pepsi in the US. Conditions like obesity and high blood sugar are associated with such drinks. Pepsi, therefore, has refocused its business to manufacturing healthy drinks like water, teas, juices, sports drinks and healthy snacks. This advertising plan is designed for those products among the young people in the US aged between 12-28 years both male and female. A market analysis has been carried out which revealed that Pepsi currently holds ...

An antitrust is a law governing business activities to ensure that there is fair competition between stakeholders and regulates prices of commodities. Google is a company situated in America that deals with the provision of Internet services and products. It is the owner of products like Google Chrome, Android operating system, Google play store and services such Google search engine. Because it is an international company, the Federal Trade Commission watches it keenly so that the laws pertaining to the field is enforced in the United States. In the recent years, Google has fallen into trouble with the Federal ...

Introduction

This paper is aimed at formulating an advertising campaign for Nokia phones. The essay has six sections which are designed as follows; background information about the writer, Nokia phone, and Nokia brand will be discussed in section one. The research to be done in preparation for writing the essay will be discussed in the second section, the target market will be discussed in section four, the campaign objectives are in section four, creative planning is in section five, and the advertisements are outlined in section six.

Product Background

The aim of this essay is to come up with an advertising campaign ...

Coke soft drink (Vaid 1)

Coca-Cola has survived in different markets in the world because of the standardization that it practices. Its consumers spread across different countries have shown preferences for the unique ingredients, features, as well as, the physical characteristics of the packaging bottle.

Red Bull energy drink

Red Bull stands for energy, youth, extremism in sports, and also vitality in every place in the world. Besides, the can, advertisements and the symbols of the red bull drink are all the same everywhere in the world. (A. Aaker and McLoughlin 251)

Barbie doll ("Picture of Barbie Doll - Google Search")

The widely produced Barbie dolls have a feminine image that has been standardized. Through this, it ...

1 Introduction This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

Event name and slogan: “The Smart Small Business” “Start small, Work smart, Grow big”

Event description: To promote its new business loan schemes, a national banking group is hosting a meet-and-greet event for young entrepreneurs and investors. Entrepreneurs between the ages of 18 and 25 will present short films and presentations on the topic “The Smart Small Business”. They will share their stories of setting up a small business in today’s continuously connected world, sometimes using just a smartphone and a little financial help. All attendees will have the opportunity to meet and greet a select group of investors and bank representatives.

Event USP: Young aspiring entrepreneurs get a head-start in their small business ideas.

Event rationale: According to a survey in the UK, the ...

The Leadership Profile on Larry Page

All the success stories have something in common – they inspire and can even add wings, they teach that hard work will pay off eventually in popularity and high profits. However, every story of a successful leader has a unique catching feature. The feature which impresses most in biography of Larry Page is his abiding belief in eternal development and innovations. With all the greatest inventions made under his leadership he still says: “We're really only at 1% of what is possible, and maybe even less than that” (Kovach and Smith). This ability of him to see and explore new ...

Individual Case Analysis

Introduction It is vital for an organization to have a strategy to maintain its existence and to develop into the future. The generic competitive strategy is a methodology that aims at providing companies with strategic plans that would help them compete and gain traction in their respective marketplaces. It is one of the primary techniques of business planning for organizations across all industries. A company that has a well laid out generic competitive strategy can make good use of its strengths to ensure that it is well positioned within the competition (Liu, Au, & Choi 332). This paper analyzes Google’ ...

Objective

CardConnect Company faces challenges in international management. In the recent past, the company has failed to formulate an effective strategy, structuring an appropriate organizational design and managing people in an international surrounding. The CardConnect firm is forced to handle technical, economic and social differences in the business environment. Although CardConnect has reached the global market scene, it still faces international challenges while competing with other credit card companies. CardConnect firm should take precaution to protect the Clover (POS company) because it is depicted as one of the commonly applied computing systems around the world. The hackers have targeted the ...

In the context of contemporary global business environment, a good business model describes the logical functioning of a business/organization and it pronounces the specific manner in which a business makes profit. Principle description of a business model helps to understand, analyze, and communicate the key factors of success or failure of a business. Principally, a well-developed business model is comprised of three major components i.e. value proposition, value chain structure, and revenue model. The value proposition is the first and the most significant component of a business model as it directly communicates the business value to the customers. The ...