Essays on Gourmet

Guo (2012) gives the explanation for the concept of price elasticity of demand. It is simple and, when you think of it, obvious. With a very few exceptions, price increases will drive demand down. Interestingly enough, the controversy over EpiPens in the news today provides a good example of price elasticity of demand. The classic example is a drug addict or the slightly less addicted cigarette smoker. Price was essentially irrelevant to demand to these groups of consumers. The converse condition is also, then, true. Products that are commodities are essentially perfectly price elastic. Gas wars, for example, are ...

Introduction

The purpose of this documents it to provide a summary of an extensive analysis of the external environment that underpins the operations of companies in restaurant and Horeca sector in Australia and Canberra specifically. The analysis aims at outlining the opportunities and challenges of the uncontrollable environment of the organization, willing to enter the market with Italian Gourmet Pizza restaurant Marimonte in Canberra. The analysis will look at the industry trends, competition, strengths and weaknesses, opportunities and threats for the potential business model as well as PESTEL framework, highlighting the major influencing factors from political, social, economic, technological, environmental ...

Current Trends in the Resort Industry

Tourism and recreational industry continue to strengthen its position as one of the major international drivers of economic and social affairs. World Travel and Tourism Council outlines the shift in the strategic direction of development of the industry, where organizations, directly and indirectly, involved in tourism activities should become more aware and concerned with the impact of tourism and related sectors on wellbeing and wealth of the of the global population (WTTC 3-4). With the above in mind, some of the major and newest trends in tourism and the resort industry specifically include ecotourism. The International Ecotourism Society is ...

Introduction

It is customary for the non-native speakers to substitute the correct pronunciation of the words with their versions of vowels and consonants. There are patterns of pronunciation of words in every language and it is believed that the non-native speakers utilize their habitual pronunciation of the new language. These patterns in language may persist at different levels. Some of the non-native speakers tend to learn new language faster, the others retain the traces of native language in their patterns of pronunciation through the years. This may root in different factors, such as the duration of practice in new language, ...

This article mentions about a club in Manhattan that retails delicious meat varieties of beef. Kobe Club is a sleek place in Manhattan that retails delicious Kobe beef. This place is popular to this mouth-watering dish and many people frequent this place especially at night. Kobe is a signature food in this decade. This has translated to increase in revenue for Kobe club during the first five years since it is an urban trendsetter. Some of the products on sale include beef butter pudding and Kobe burgers. The bovine in this area does not spend their days in the ranchers grazing. Bovines ...

How can daily life be led so that just decisions are made, opening up the way to an ethical life?

The aim of this essay is to present you with some ideas on how an ethics system could be built and organized in such a way that just decisions are made on an everyday basis in people’s lives. Ethics is considered to be a vague and difficult to be defined concept. Nevertheless, there has always been the commonly accepted primitive idea on what Ethics is, which is mainly based on the principles of Philosophy. ...

Dietary Trends Reflect Socioeconomic Status and Gender Roles in contemporary U.S Society.

Nutrition has undoubtedly emerged as a dominant contemporary social and cultural value in contemporary U.S society amid an escalating rate of heart disease and ongoing obesity epidemic. However, dietary choices on the individual level are often influenced by exterior forces which both mold the perception of what is considered to be healthy as well as the availability of genuinely healthy food to certain socio-economic segments of the population. In the consumer based capitalist society of the contemporary United States, food has become an agent which reinforces traditional gender roles and also serves as a primary indicator of the ever expanding degree ...

The new food product to be introduced in campus is pizza. Pizza is a flat, round oven-baked bread typically topped with cheese, tomato sauce and several toppings. Pizza is a food selection which is mostly preferred by young people. The market strategy which can be used for this product involves advertisements using posters and flyers and sales promotion by giving a free sample of the pizza as they purchase other food selections on the menu. Direct marketing can also be used whereby the food store seeks audience of the students. These strategies seek to inform the students of the introduction of pizza ...

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Executive Summary

Jimmy John’s Gourmet Sandwiches is a restaurant chain based in the United States with more than 1,500 locations in 43 states. Jimmy John’s was founded in 1983 by Jimmy John Liautaud, and today the chain is the privately held company with headquarters in Champaign, Illinois. Most of the locations (98%) are franchise-owned with Jimmy John’s Franchise, LLC, as a parent company. Today there are no Jimmy John’s foreign units, and all restaurants are located within the United States. According to the Franchise Times Estimate, the 2013 sales of Jimmy John’s Gourmet Sandwiches ...

Impact of a marketing campaign on Long Term Customer Loyalty: Case of Kudler Fine Foods

Introduction Kudler Fine Foods (2014) confirms that Kathy Kudler established Kudler Fine Foods (KFF), a gourmet food shop, in 1998. Kudler Fine Foods stocks a wide variety of the freshest ingredients as well as all gourmet cook tools. The store provides convenience of one stop shopping with reasonable prices. Kudler Fine Foods is committed to satisfying its customers. The accomplishments of the first store led to the expansion of the business to three stores in a period of five years. This research will focus on helping KFF make the choice for improving its sales performance (Boone & Kurtz, 2014).

The second and ...

Amy’s Bread is the brainchild of a woman who quit her job as senior marketing executive and jumped into this bakery business. From the experience she acquired from around the world; she finally ventured in Manhattan to implement her idea of serving specialized handmade breads to customers. From her initial business operations in 1992, her innovative breads have always tantalized the taste buds of the customer, which has resulted in a demand which her company finds challenging to meet (Goethals, Sorenson & Burns, 2004). Amy’s Bread serves 50 wholesale customers that include hotels, restaurants, and gourmet food shops in Manhattan. ...

Business Plan for the Pizza and Pasta Restaurant in Oxford

Business Plan for the Pizza and Pasta Restaurant in Oxford - Market for Pasta Project Restaurant in Oxford 1.1 Situation Analysis 1.1.1 Demographics Demographic environment in Oxford, UK, is favorable for the development of the restaurant activities: the population is growing and there many visitors in the city. The population growth made up 12% during the period of 2001-2011. The target market for pizza and pasta restaurant is wide – from children to elderly people of both genders because fast food alternatives are popular (Oxford City Council, 2012). - Economic Environment The sharp increase ...

Introduction

Consumer behavior is a study of groups, individuals and organizations based on the processes they use to select, dispose and secure products, ideas, experiences and services. The satisfaction of needs and the impacts that the processes have on the entire society and the consumers is considered when talking about consumer behavior. The behavior of consumers blends elements from marketing, economics, psychology, social anthropology and sociology. Besides, consumer behavior attempts to understand the decision making processes that buyers apply both in groups and individually including how emotions affects the behavior of purchasing by consumers. The characteristics of an individual consumer are ...

Executive Summary

Green Mountain is one of the leading coffee brands in the highly competitive American coffee market. The brand was established in the year 19981 and quickly grew to be most popular coffee brand in USA by overtaking market leaders like Starbucks. Apart from offering world class coffee to its customers, Green Mountain also commits itself to the sustainable business practices. It procures a substantial part of its coffee seeds through the Fair Trade Coffee route. Fair Trade Coffee involves procuring coffee directly from the coffee producers and ensuring a good standard of living for coffee producers and coffee workers. America is ...

Executive Summary

The name of the business will be The Parrain, New Orleans’ slang for “The Godfather” and the catch phrase will be serving the best. The Parrain will be a Food Truck business offering a variety of cold and hot sandwiches, salads and particular healthy recipes. Studies demonstrate that customers are requesting for healthy food that is inexpensive, available, and from convenient locations. The Parrain Truck will cater for the needs of working class, through a food truck that is portable and can venture out to diverse parts of the New Orleans City Metropolis. The Parrain Truck will give appealing and tasty ...

Marketing Plan

Marketing Strategy: “FAST food doesn’t have to be FAT food!” Soupe Café offers Montreal’s urban professionals, and even busy moms, an alternative to home-cooked meal that is healthy, tasty and affordable. It guarantees nutritious and high quality food despite being considered a fast food. Its soup and meal menu changes daily so customers would have a variety to choose from every day. For customers’ convenience, it serves breakfast, lunch and dinner, either as dine-in or take-out. It even delivers within the vicinity of Montreal for individuals or large group catering with a minimum delivery charge and at amount of ...

Scrap Book Notes

The global statistics on the prevalence of lifestyle-related diseases including diabetes are shocking. A report from diabetes.org shows that more than 29.1 million Americans, (about 9.3%) of the country’s population suffer from diabetes. Further, upwards of 86 million Americans have been diagnosed with obesity and/or pre-diabetes. There are even more diseases resulting from unhealthy lifestyles. Other than physical activities, food remains one of the most important contributing factors to the lifestyle diseases epidemic. The main reason for this is the culture among Americans dominated by the likes of McDonalds, Chic-Fil-A and KFC. Many people, especially young ...

The complex nature of the supply chain in relation to gate Gourmet’s services presents critical challenges. These challenges are escalated by the constant fluctuations in the demand during flight operations. Fluctuations in demand present problems, such as a shortage of inventory or inventory surpluses. These are critically very frustrating challenges because they can easily lead to wide-ranging uncertainties that might lead to over -catering or insufficiency which either way; gets both Gate Gourmet and the airline into unnecessary losses.

Supply chain investments and how they support Gate Gourmet overall customer service and resource utilization.

Realizing the complexity and uncertainty surrounding the overall industry, Gate Gourmet invested in information technology to provide a platform for scheduling ...

Scenario II:

Both Microeconomics and Macroeconomics are two branches of economics which deal with two entirely different stream of economic behaviors. Although their concepts are entirely dfferent but they both are highly interdepedendent on each other. Microeconomics is the study of individual people and individual businessess and analysis of their decison making citing scarce available resources and also relating to pricing of goods and services. In particular, microeconomics focuses on the concepts of demand and supply and any other force that determines the price level in the economy. For Example, any rise or fall in price of a commodity in accordance ...

Business Plan

INTRODUCTION Fairyhouse is a premium Race Course that is situated in County Meath, and it is located 15 minute drive from the airport and 20 minutes from the Dublin city center. This race course is one of the most significant thoroughbred horsing venues in County Meath. This race course is considered as the home of the Irish Grand National, and the first steeplechase was held in this racecourse. There are nearby hotels and guest houses that are important form of business support to the race course. The race course is acquired on a 10 years lease which contains a five year ...

Problem Statement

Proposed Solution As briefly noted, Healthy Buff Catering Services offer food services for your varied corporate endeavors on a periodic basis through a formally written contract that would satisfy your business needs. We would propose a contract which stipulates terms of conditions including provision of planning; providing food choices and menus that clearly indicate ingredients to be used, as well as detailed computation of costs of each planned meal; full gourmet presentation and accessories for catering (including table linens, plates, silver, glasses, food servers, and other catering paraphernalia); and food servers in elegant uniforms to assist during the event. ...

Introduction

Starbucks Coffee Company is an American coffee maker headquartered out of Seattle, Washington. The company operates in 62 countries across the globe. Starbucks outlets serve hot and cold beverages, instant ground coffee, full leaf teas, snacks and whole bean coffees. Some of the Starbucks outlets even offer wine, beer and appetizers in the evening. Starbucks started its operation in 1971 and since then has grown to become a multinational. The net revenue for the company for the last year was 13.29 billion with a profit of 1.38 billion. The company plans to open its stores in more countries in the coming ...

Introduction

Marketing is one of the most important tools for business. In this era of consumerism most of the products vie with each other to grab the attention of the customers. Marketing is the basic avenue of reaching for a company to reach customers. Marketing creates an awareness of the product, educates the consumers about the benefits and anticipates the future changes required to provide a better product to the customers. Marketing is the very process of making anticipation about the demands, services and ideas for the products and making efforts to fulfill them (Ash, 2011). Good companies always create great marketing ...

Introduction

Increased globalization coupled with a myriad of other factors such as entry of more firms into the market and use of better machines have led to immense competition between various firms. This has made strategic managers to think of ways and means of not only ensuring maximum productivity, but also gaining a competitive advantage within the market at large. Small and developing businesses also ensure better practises within various departments such as human resource, production, sales and marketing. This is because they have to strive hard to attract and maintain customers. This can be done through producing quality goods and services. ...

Starbucks is one of the most trusted brands in the world with more than 20,000 stores in 62 countries (Loxcel, “Loxcel Starbucks”). In order to achieve those results, the company had to implement high standards for employee training, customer service, real estate acquisition, and product quality. With a mission statement that focuses on building a great working environment, embracing diversity, promoting human dignity, high standards of product creation, Starbucks does not offer only products to consumers, but it also offers satisfaction to both employees and customers in different communities.

BACKGROUND

Successful Store Positioning. It is possible to notice that Starbucks is ...

Red Robin Restaurant in Canada Victoria, BC

The Red Robin restaurant is famous for its Gourmet Burgers. It is also famous for its freshest high quality ingredients. The company in Canada combined with another counterpart company Mach Robin LLC in the United States. It is the largest company of the Red Robin Gourmet Burgers, Inc. It is located in Edmond, Alberta. The first location of this franchisee in Canada was in Burnaby, BC in 1985. The latest establishment is located in Vernon, BC. The Red Robin at Victoria, which I visited, is located at 800 Tolmie Avenue. As we were having a day out with my ...

Kudler Fine Foods: Marketing Research.

Kuddler fine food can be described a s a popular San Diego area gourmet food store with strong revenues. The main goals of the company have always remained to expand the company and increase revenues and profits. It is also important to note that not only is the food offered by the company popular revenue, but also a high calibre gourmet store in great demand. It is also important to note that the main reason why the company was established in the year 1998 was to fulfil the needs of completely stocked Gourmet food store in La Jolla neighbourhood. The company mostly specializes ...

Introduction

Kudler Fine Foods, renown for providing great wines and foods was established by Kathy Kudler in 1998. This was after Kathy Kudler found out that there was no gourmet food store that offered a variety of food stuffs. Therefore, with her strong passion for gourmet foods, and weary of traveling over long distances, Kathy established her first food store which was named La Jolla store. Kudler Fine Foods` visualize becoming a premiere gourmet food store from which shoppers will search finest wine, cheeses, meat, and produce. Kudler Fine Foods has continued aiming at satisfying its customers despite various challenges. To realize its ...

The U.S. grocery chains Whole Foods Market’s and Trader Joe's have become household names nationwide. While they are located in various locations, each of its stores operates under a different approach. There is a distinct difference in the quality of their products. In comparison, Whole Foods is more expensive than Trader Joe's because it has more specialty products. Whole Foods also tend to carry more organic products than Trader Joe's. Personally, I think that the overall quality of Whole Foods groceries products is much better than Trader Joe's. Whole Foods Market's aims to build a grocery store which supplies whole, ...

Introduction

The turn of the century has witnessed massive changes in the business environment. Multinational Corporations have emerged and are doing business in vast locations of the globe. These multinational corporations have taken advantage of globalization and liberalized economies to expand their operations beyond continental and cultural borders. India, Malaysia, Singapore, China and similar emerging economies, commonly referred to as ‘Tiger’ economies, present excellent business locations for such globalized expansion. While such businesses appear to record massive growth, several challenges have come into play. For instance stiff competition, political influence, government regulation, cultural differences and dissimilar consumer behavior in different ...

Introduction

Coffee industries strong believe on the annual report being published by the National Coffee Association of USA, showing how Americans of all ages are enthusiastic about coffee. According to National Coffee Association of USA (NCAUSA) 2008 report, the average daily consumption of connoisseur of fine coffee soared up by 3% with 17 % of adult population consuming gourmet coffee in 2008 compared to 2007 consumption which was at 14%.Coffee drinking rate increased due to viable marketing strategies of Starbucks within the entire nation which has tremendously increased the demand for gourmet coffee, increased accessibility of epicure coffee as new ...

Executive Summary

Over the past few decades, multinational businesses have emerged and have operations in vast geographical locations. Several business corporations have taken advantage of globalization and open business environments to do global business. China and the rest of emerging Asian ‘tiger’ economies present excellent business locations for much multinationals. As these businesses seek massive expansion, several factors come into play. Factor such as government regulation, stiff competition, different marketing strategies, political influences, differentiated human resource management strategies, incoherent consumer behavior and culture have a huge bearing on international expansion . The Coffee Connoisseur (TCC) is a specialized gourmet beverages and foods outlet with a ...

1.) What is “Fast Food?” Explain the nature and logic of this institution and how it relates to decisions as to Prices, Qualities and Quantities Available within the Industry.

Fast food refers to the instantly prepared and served food (Schlosser, p. 1). Their stores or outlets often have a walk up counter or drive-thru panel where people can quickly order and bring out their food. Fast foods are well known and generally patronized because they serve ample amounts of foods and they are relatively cheaper than those foods bought at fine or gourmet restaurants. Good examples of fast food are ...

1. Design an integrated brand development communication programme for Taris that incorporates name, logo, symbols, and colour. If you cannot draw a label, just describe it, like brand name, background colour, other brand elements, etc.

The name of the new Taris brand should communicate both the characteristics of the oil and its health benefits, while being easily understandable for the American users. The name “Green Olive” is both simple and reveals the essence of the product. The word “green” in the name implicitly suggests that the product is both natural and supports a healthy lifestyle. The logo of the brand should ...

Question 1: a) Scheduling Principles at Gate Gourmet

Gate Gourmet uses a master production schedule since many changes are effected into the production and preparation of the food. The MPS takes into account the forecasts, aggregate plan, available capacity and material (Lambert, 2008). MPS is evident in Gate Gourmet as normally the meals for flights are fixed six months prior, but as time goes on changes can be made even six hours before the flight. This allows the actual demand to be met and accurate forecasting achieved (Lambert, 2008). The importance of supply chain management comes into play where time is a limiting factor and profit making is a ...

Introduction

Granola Gourmet is a manufacturer of healthy energy bars in the United States. The company now specializes in producing energy bars endorsed by medical professionals as meeting the nutritional needs of diabetics. The company has grown from 35 stores initially to 600 stores in 2011. Currently, the company has partnered with Safeways Stores, Whole Foods Market, Vons and Amazon.com which retails the bars. Safeways stores currently make massive orders energy of up to 80,000 energy bars a day. The company plans to increase the number of stores to 1000 and partner with five more big supply chains in the next ...

Each year, Fortune puts out a list of the 100 Best Companies to Work For. Using a 57-question survey that goes out to 400 random company employees, the researchers at Fortune compile statistics about the employers that do the best job keeping their employees happy. In 2007, when Google was atop the list, the list of amazing perks that Google employees receive made international news. For example, if you buy a hybrid car, the company will write you a $5,000 check. There's a sand volleyball court if you get bored and have creative block. There are as many as 11 different gourmet cafeterias ...

As the marketing director for GGI, it is my responsibility to implement a dramatic and large-scale rebranding of the company in order to increase overall sales and improve the brand recognition of the company. Given the strong, established housewares market that has already been established in the American economy, the Black & Decker appliances & housewares brand is the chief competitor to consider in order to penetrate said market. In this report, their brand recognition will be examined, as well as the branding strategies that GGI can use in their marketing project.

History is the primary benefit to Black & Decker's ...

An Analysis

Ostensibly a travel piece for ‘Gourmet’ magazine, ‘Consider the Lobster’ begins as a critical and sardonic description about the commercialization of festival tourism. It eventually develops into a moral reflection on the ethics of animal suffering. The slow development of his argument is one of Wallace’s key strategies. It is bookended by misanthropic sentiment, from hyperbolic complaints about traffic (Wallace, 1) to sardonic remarks in his closing paragraph about the inability of “public discussion” to solve the moral dilemmas he raises. (7).Through a variety of techniques, Wallace presents an argument that is cogent, lacking in dogma and reaches only tentative conclusions. ...

Kudler Fine Food is a firm and a premier gourmet grocery store that was establish in 1998 by Kathy Kudler, and has a vision of serving savvy shoppers that are seeking for the finest meat, produce, wine and cheese (Anderson, 2009). The social responsibility of Kudler Fine Food is also an important instrument connecting farmers and the firm. Whenever possible, the firm buys local produce from organic farmers. Moreover, the local homeless shelters benefit from the firm by getting free items that are still in good for healthy (Mayo-Smith, 1899). The diversity of the firm is one of the best ways in ...