Market entry Methods
Selecting a market entry method into the Chinese market requires knowledge of the existing competitors. The entry method should consider the language and cultural barrier that exists between the Australian and the Chinese people. Some of the market entry methods taken into consideration include appointing agents, direct export, licensing a Chinese company to produce and sell the wine (Bennett & Blythe, 2002). Wolf Blass Black Label wine needs a market entry method that will ensure its distribution in major cities within China successful. The direct export method requires the company to set up shops and distribution networks within China. Moreover, this method ...
