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Introduction The reported paper has been presented to influence the strategic direction and goal-setting of Blossoms Up Corporation. Currently, Seth Smith, the CEO of the organization has thought out some changes to the ongoing management strategy to transform the business. By identifying the organizational goals and objectives, the preliminary report has been structured to discuss the new set of direction impressive for Blossoms Up’s future success. Affirmatively, the role of human resources to influence the strategic management of the firm has been clearly stated. On the other hand, the cultural considerations fulfilling the new set of strategic goals ...