Company Background
Webvan was an online grocery store that operated on credit and delivery basis. Webvan was founded in 1996, and it had its headquarters in California, Foster City (Delgado, 2001). It offered fantastic services as customers had their products delivered at their doorsteps thirty minutes after making a purchase. Its services were provided to about ten US markets, and they had an objective of expanding to 26 cities. The big dreams of this company were short-lived since it flopped in 2001 (Bensinger, 2015). Webvan ran out of cash as it ended up spending more than the sales it made, hence ...