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Sales Management and Sales Communication of SMEs Brief Summary The research conducted by Havlicek & Roubal (2013) concerns the specificity of the sales management and communication of small and medium enterprises (SMEs). Particularly, the scholars aimed to distinguish between the marketing and sales management, claiming that in some instances, these two functions are fulfilled by the same staff members in the company. However, Havlicek & Roubal (2013) insisted that sales management and sales controlling have to be separated from the marketing due to the difference of these functions. The article implied that the process of sales management follows a specific set ...