Introduction
Value refers to the utility, the worth or the desirability of a good or service. For a business, value refers to the primary sources of revenue. Value is located in the object (inherent value), in the experience (value in use), and in perception (value as a social construct). Inherent value resides in an object. This value can be observed from the market price of the object. The forces of demand and supply determine the market price of an object. Values in use arise when a customer enjoys an intangible service such as a hotel room and they are prepared ...
