Abstract
This case study seeks to highlight the operations of 7-Eleven, the world’s leading retail convenience store chain with the aim to understand its business model on which its promotional strategy is based. The research and review of literature revealed that 7-Eleven has a promotion strategy based on value creation and product differentiation. Since its establishment, the company has undergone a tremendous change which has seen it evolve from a traditional convenience store to a multi-billion dollar convenience chain with a majority of its operations on foreign shores. It intends to utilize the same values to promote its existing as well as new outlets ...
