Profitability ratios are used to measure the performance of a company. The goal of every company is to increase revenue and generate profits. Thus, profitability ratios help generate information about the earnings capacity of a company. The gross margin ratio of BMW was 20.08 in 2013 which went to 21.15 in 2014 and went down to 19.67 in 2015. This shows a slight variation in the ratios which could be mainly due to a rise in the expenses of the company. Similarly, the operating margin ratio was 10.50 in 2013 which increased to 11.34 in 2014 and again fell ...
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