Opportunities
The ever-growing demand for personal grooming products presents numerous opportunities for Gillette. The company commands a large market share of grooming products across the globe. It is a leader in male grooming products such as shaving blades, razors and after shaves. The company is known for its captivating slogan “Gillette, The best a man can get.” Specifically, the slogan allows the company to reach a broad audience across the globe. The female market segment, emerging global markets, and underserved market segments also present viable opportunities for Gillette. The company enjoys economies of scale that allows it produce and distribute ...
