Which organization do you believe used social media more effectively and why?
In my point of view, Planned Parenthood acted more professionally in organizing their social media policy. Besides, as their actions of the Internet were called ‘responsive and fast’, the reaction of their supporters was immediate too. What is more important, the social media policy of Planned Parenthood soon grew into a more conscious campaign with controlling the content, as well as the special apps to search the potential supporters (Lopatto & Edney, 2012). First of all, they were first to turn to the Internet as the free of charge resource to popularize their ideas. One of the examples of the ...