Abstract
In this paper, I will look at a low context society - the United States, and a high context society - Japan. Both cultures - Japanese and American - differ in the way they broadcast consumer advertisements. By comparing and contrasting TV commercials typical of both cultures, I will try to find answers to the questions that interest me. To do this, three points of comparisons will be made and examined: how the commercials in these cultures differ in styles, how both consumer cultures target children as consumers, and an image of contemporary woman in Japanese and American commercial ads.
Comparing and Contrasting Japanese and American Commercials
Japan ...
