Ethical Issues in Marketing
Introduction Marketing is an essential function in any business. Marketing without ethics would result in unmoral business. Faced with conflicting pressures, marketing managers may make compromises that include unethical business. Often, such decisions can be rationalized: an inadequately tested product has to be brought to market quickly to beat competition and payments via a third party to organized crime may protect the company's employees as well as its distribution channels (Smith & Quelch, 1996)
Identify ethical issues in marketing
The four P's of marketing: product, price, promotion and placement involve several ethical issues. Product, for example, raises obvious concerns about product safety, but the social ...
