LEGO Group is a toy manufacturing company which dates back to 1916 when Ole Kirk Kristiansen started a wooden toy store in a rural Danish village of Billund. LEGO has a widespread market in Eastern and Western Europe, Asia, and in America and was ranked among the top ten Toy Industries in the world before it started to slump in the late 1990s. After a series of poor performance in the market, LEGO Group hired a thirty-six-year-old; Kudstorp in 2004 to fix the financial challenges the company was facing at the moment. This paper aims at looking at some ...
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Virtual money of $100,000 was invested in diversified stocks during the stock trading simulation. The portfolio consisted of stocks from twelve companies all belonging to different industries. An overall profit of 0.41% was achieved in one month through the virtual simulation exercise. Stocks of all the companies are either listed on the New York Stock Exchange or the NASDAQ. One hundred shares of General Electric Company were purchased on 4th April when the stock price was $31.69. These shares were sold on 7th April when the stock price decreased to $30.64. The stock of General Electric was sold ...
Advertising is used as a means to publicize a particular product or service to its target market. Companies often vie to produce the most creative, lucrative, and efficient advertisements in their respective industries. However, in the high demand for such advertisements, certain campaigns tend to neglect their responsibility of proper advertising. Various forms of deceptive advertising are seen almost everywhere and the most notorious will be tackled later on. To be specific, any form of advertisement that lures consumers to purchase a product or service due to a misunderstanding may be ...