- What are the current brand and pricing strategies H.E.B is using for (a) its overall brands (Own Brands (HEB, HCF and National) in general and (b) its water brands in particular? Based on the information of the case study, the following points can be noted for HEB’s brand and pricing strategies for its own brands and national brands.
Strategy for HEB Own Brands Basket
HEB currently has three principal categories of own brands – HEB, Hill Country Fare (HCF) and the generic brands. HEB: this is positioned as a premium private label brand and is used as the flagship brand for the retail chain. HEB ...
