About the PR-manager Profession
The specificity of public relations is the formation and maintenance of a favorable image of the company. A PR-Manager is a qualified specialist, whose main goal is to create a positive public reputation of the company. The image of the company is directly dependent from the activity of these professionals (Halder, 2014).
Sphere of Activity
The activities of a PR-manager are aimed at creating a favorable image both of the company as a whole and a separate brand. Such an activity provides an analysis of the interests of society, affecting the image of the company, as well the forecast of the possible ...
