The Sears Holdings brand is fading. Sears Holding Corporation is a retail company that operates the Kmart and Sears brands in the United States. The company has been struggling in recent years as the revenues have been falling. The company in February announced that it is going to shut down some of its retail stores. One way the company can revitalize its brand is through creating new associations. These connections can be formed by seeking partnership with other companies operating the same business. For example, in this case, Sears can form a partnership with retail giants like Walmart. Instead ...
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