Product Introduction and the Market
Technology is developing at a rapid pace. These changes are influenced by the internal organizational strategies as well as an external environment that determines the evolution of consumer demand and expectations. Companies constantly seek for technology-driven solutions to operational excellence and enhanced customer experience (Porter, 2008). One of the most recent trends, driven by technological development are drones and the potential for these devices in the enhancement of customers' e-commerce experience. While academic and business literature outlines the polarization of the views on the use of delivery drones in the commercial market, the potential and attractiveness this service for ...