Nowadays globalization is developing rapidly; more and more companies establish their subsidiaries in the foreign countries. Many organizations have presence all around the world. This process has either advantages or disadvantages; however, companies receive mostly positive outcomes of globalization, such as access to the new markets and outstanding talent, outsourcing of production and R&D, learning the experience of the foreign colleagues, and etc. This reported is devoted to identification of the ways of international business strategy’s improvement for Adidas Company.
Globalization
Globalization has made significant changes of the world economy. It foresees the following aspects: Nations differences: the competitive ...
