Essay
What is the most important factor to consider when determining the elements of the marketing mix? In order to determine the elements of the marketing mix, one should consider those special relationships, which exist between the needs of a customer and the need-satisfying potential of the product. Here we are to speak about the product utility or in other words about the potential of the product to meet the need and the wants of the customer from the point of its functional, psychological and aesthetic characteristics. It is quite a well-known fact that wherever the organization applies for marketing ...
