J. C. Penney’s “Fair and Square” Strategy
Abstract
In 2012 , the huge departmental chain of stores, J.C Penney under its CEO, Ron Johnson came up with an ambitious plan dubbed “Fair and Square” as a countermeasure to recession and dwindling sales. However, instead of revamping the stores the plan which entailed offering complementary promotions and periodical price reductions led to further decline and the organization had to seek alternative ways to remain afloat. This essay presents the problems that J.C. Penney faced and the recommendations that it needed to follow to revert to profitability. It also presents an analysis ...