On-demand economy is a technology-based platform in which economic activities are created to fulfill the demands of consumers through a convenient provision and immediate access to goods and services across the marketplaces. The on-demand economy is characterized by supply driven via a highly efficient instinctive digital mesh coated on top of the existing framework of infrastructure networks. Besides the on-demand economy, several terms like the “uber-economy,” “gig-economy,” and “sharing economy’ have been applied in different circumstances to depict almost an equally close operational relationship. This results to a conceptualization of the on-demand phenomenon advocated by Frenken et al. (2015) ...
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