Starbucks coffee is the most well-known coffee brand in the world. The company’s mission statement is: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Corporation)”. The company has grown rapidly since it was bought in 1987 by Howard Schultz, and currently operates all over the world. In 1995, the company expanded to selling bottled frappuccinos due to a partnership with the Pepsi Corporation. At the end of 1996, Starbucks employed over 20,000 employees and operated over 1,000 stores in thirty-two markets in North America (Kachra). By 2002, ...
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