Introduction
Wal-Mart is the world largest retail company operating both in the US and the international markets through joint ventures and subsidiaries in other countries. Wal-Mart was established in 1962 by Sam Walton in Brentonville, Arkansas and was traded in the public market in 1972. The company took anticyclical measures in the 90s by considering the international expansion. The company has established itself in Mexico, China, Canada, and Argentina. The company has successfully been able to establish a vibrant market by attracting more consumers through its Every Day Low Price (EDLP) (Horngren, 2008). This is a consumer centric approach combined ...