A generation of Americans called "baby boomers" (born midway of WWII era into the late 1950s) culturally influenced by television. According Henretta, "By the mid-1950s nearly every household in the country had a television"(691) thus, making way for advertising using the new medium creating and shaping American purchasing habits as no other medium before. In fact, "by 1950 Americans owned 7.3 million sets" (Henretta 796). Discourse in this academic investigation shows the decade of the 60s, the influence on the 87 percent of American homes owning at least one television set saw advertising and marketing, the Cold War, as ...
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