1.0. Background This OD intervention proposal is for a real estate marketing organization namely “Cobra Marketing Network (CMN)” that is a medium-sized organization. The company has its branches in three different cities and provides marketing services for real estate projects launched by different construction companies. Taskforce of CMN consists of 179 individuals working in different departments including management, copywriting and editing, designing, video editing, outdoor marketing, etc. Real estate marketing is characterized by tough competition and is enjoying decent growth based on the growth of real estate construction in the region (Mathews, 2015). Over the past few years, the ...
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