Every airline has a success story of its own, and there may be no better storyteller than a marketing analysis tool, such as the four Ps marketing mix. The analysis instrument reveals Emirates as successful due to its uniquely diverse product, low prices, a vast geography of service, and a wise strategy of brand promotion. Recent years have remained crowded with positive developmental events and the coming years bid fare to be productive, as Emirates looks set to expand its operation. The overall point is that Emirates Airline is a top-league air carrier with well-thought-out, nay, well-working strategies as ...
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1. Introduction Gall, Gregor, Adrian, and Richard (27) define Labor Unions as legal entities that represent the interest of workers in a country. These labor unions draw their members from employees of various industries that they serve like Teachers, Physicians, and Health Practitioners, Lawyers and business people etcetera in a country. Their primary objective is to bargain collectively for workers’ rights and privileges and be a watchdog over employers and ensure they adhere to the contracts with their respective employees. Durrenberger and Karaleah (56) add that in some countries like India and France, labor unions are political in nature ...