Abstract
The American automobile company is planning to penetrate into the Spanish automobile sector with hybrid cars. The Spanish automobile industry has gained a significant attention of various global vehicle manufacturers due to a remarkable growth and lucrative contribution in the national GDP. However, the most noticeable factor is a constant increase in demand for automobiles. The increase in demand is a subsequent effect of a fall in fuel prices in Spain in the past few years. The probability of success for American car manufacturers is expected to be higher due to the current market conditions, which are feasible for ...