Competition is the modern slogan in business. Companies are striving to establish themselves as brands to reckon with in their specified fields. Company branding is characterized advertisements on radio, televisions, magazines and newspapers as well as a company’s annual report. Media, known for its wide coverage, is preferred by most companies in an effort to reach consumers from all walks of life in order to increase the customer base hence company’s profits. Besides advertisements, companies may also tell their stories as well as intended strategies to consumers through interviews with renowned media houses. Therefore, concepts relating to ...
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Introduction
This case study focuses on the opening of new Dunkin Donut locations. Dunkin Donuts is an international donut and coffee house company with headquarters at Canton, Massachusetts. The company belongs to the food and beverage industry. The company offers baked foods such as donuts and bagels; iced beverages; hot beverages; soft drinks and frozen beverages (Rangaswamy, 2012). The management of Dunkin Donuts franchise intends to open five new stores in two years’ time. This case study presents the job design (Franchise manager, baker, accounting manager and coffee maker); organizational design; recruitment and selection procedures and the training and performance ...
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