Introduction
Southwest Airlines, a company incorporated in March 15, 1967 by Herb Kelleher and Rollin King, is a very competitive airline company, headquartered in Dallas, Texas. It piloted the idea of a “no frills” airline, which meant a reduction in ticket costs for consumers and the removal of unnecessary expenses by the company. This meant using a single type of plane (the Boeing 737) for all the short routes that Southwest serviced. This move proved to be the company’s ace, with just one type of aircraft boosting the company’s efficiency while bringing down its maintenance costs.
Currently, the company services 64 cities in ...
