Introduction
In the current assignment the participators were asked to ‘learn by doing’ and to operate a real business. They were asked to tackle the real issues faced by these businesses in the real world and produce a successful company. They were asked to focus especially on the brand advertising, market share as well as sales productivity of their company. It was found that perhaps the most important requirements of any company are successful advertising campaigns and product quality. Over 6 quarters of our simulation we were told to go through a simulation course which helped us in learning how ...