This report intends to the marketing analysis of Yankee Candle Inc., a US based company with the focus on their marketing mix as well as their relevant marketing strategies. The importance of this business can be gauged from the fact that candle manufacturing and in particular the scented candle manufacturing industry has become an essential product for the consumers. The industry is moderately concentrated; more than half of the revenue of the industry is generated by The Yankee Candle Company. With the rise in the disposable incomes, the revenue has been given a boost as the purchase of the discretionary products ...
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Daylight has been used for a long time as a source of light and energy. The science surrounding daylight has evolved over the years. Quite a number of people have ventured into discovering new ways of developing and producing light which could be used any time of the day or night in film and photography industries. Several activities and events take place during daylight. This is mainly because it is considered to be convenient and economical to work during the day than using artificial light. However, as time went by people came up with new methods of producing light which could be ...
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