Essays on Important Point

Winston Churchill’s Iron of Curtain speech has been seen in retrospect as one of the first signs of the oncoming Cold War between the Soviet Union and the United States. In this speech Churchill lays out why he believes that in the wake of the Second World War, Soviet expansionism in Eastern Europe was causing a deep divide in the continent and ultimately something much more significant a clash of two global powers for preeminence in the second half of the twentieth century. This speech was one of the most important moments of the twentieth century and it ...

IKEA Company: Is the Company Success Sustainable?

Report

Abstract IKEA today is more than a company, it is a community of highly motivated people who share the company’s values, mission, and goals. Being one of the global leaders in the sphere of household goods production, IKEA adheres to the proactive position in environmental and social issues justifying the branded idea of creating a more sustainable home life. In this paper, the sustainability factors affecting the success of the company on the international arena are analyzed. IKEA presented an unrivaled consistency in the realization of various ecological and social projects, in cooperation with suppliers and partners ...

An Assignment Submitted by

Sales Management and Sales Communication of SMEs Brief Summary The research conducted by Havlicek & Roubal (2013) concerns the specificity of the sales management and communication of small and medium enterprises (SMEs). Particularly, the scholars aimed to distinguish between the marketing and sales management, claiming that in some instances, these two functions are fulfilled by the same staff members in the company. However, Havlicek & Roubal (2013) insisted that sales management and sales controlling have to be separated from the marketing due to the difference of these functions. The article implied that the process of sales management follows a specific set ...