What target market does Embrace seek to serve and how attractive is that market?
Embrace Infant Warmer is targeting endangered premature babies born in the developing countries, who face fatal risks due to hypothermia. The product also targets mothers and family of premature babies, especially those in rural villages who do not have the resources to come to hospitals for delivery and incubator facilities. There are many infant deaths every year in developing countries due to hypothermia and the co-founders aim to deliver a product that is a cheaper alternative to protect premature babies. Since, premature babies need incubators to survive after birth and adjust to temperature changes outside their mother’s body, ...