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Cross-cultural Communication In the book's Preface, Tannen states: "all communication is more or less cross-cultural." (Tannen) What does she mean by this statement? This point has to be made because challenges arise in communication when there is more than one culture involved. In the communication process, culture differences are an issue during encoding and decoding. The challenge for the sender is to develop a message in forms that can be decoded successfully by the receiver without losing or misunderstanding the content and meaning of the message. The forms of communication like language and non-verbal communication are ...