1. INTRODUCTION: The strategic management of an organisation is considered to be the corner stone of success. Major Managers take the responsibility to unify a strategy that provides a coherent perspective on what the company aims to achieve. However, a number of corporate have been in serious financial problems and lost their business because of errors in their strategy. This paper aims to critically discuss the meaning of strategic management. Additionally, in the light of this, a critical evaluation will be applied to the Body Shop’s strategy. Such a study will be useful for the Body Shop in developing their strategy and ...
Essays on Industrial Enterprise
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