Industry: Online Retailing in China
Driving forces of change The innovation and technological advancements are considered as the major drivers of change in the retail industry of China. Furthermore, the preferences of the consumers in China are also found as the driving force of change in the retailing in China. The technological advancement is resulted in the trend of online retailing that is increasing day by day and the competition for the offline retailers is increasing (Lam, Li & Gong, 2013).
Relevant economic trends & forecasts
The online retail market of China has become the leading in the top markets of the world. The online industry of retailing in China ...
