Business Case Analysis of the Coca-Cola Company
The Coca-Cola Company, comprising almost 20 different beverage brands, is the world’s largest beverage manufacturing brand, with a market capitalization estimated at one hundred and eighty six billion dollars. It is also considered to be the third most valuable brand across the world, according to Interbrand, estimated at $ 78.4 billion . Its portfolio includes more than 3800 products that are distributed worldwide thanks to more than 250 bottling partners and 900 plants throughout the world. Coke brands are available in more than 24 million retail shops around the world, thereby making the brand even more accessible for the people. ...