Essays on Integrated Marketing Communication

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Discussion question

Impacts of Digital Revolution Digital revolution is causing changes in the landscape of marketing on the basis of how consumers get to know of the products and services they need. The social media websites such as Facebook, Instagram among others have helped come up with a community of similar people sharing a common interest, ideas, needs and experiences. These technologies have ensured easier interaction between the marketers and the consumers. This is because of the smartphones and other mediums of communication which enhance conversation and negotiation about the product or service. Integrated marketing communication has helped the marketers deliver ...

Integrated Market Communication

Integrated market communication Integrated marketing communication indicates mechanism and strategic approach that organizations use in driving their performance through engaging and communicating to their customers. This includes combined qualitative understanding that is developed by the organization to communicate to customers. This involves building and maintaining communication channels in developing strong brands. This communication channels can be grounded through advertising and other direct media of communications. In the current world, digital communication has improved organization operations as they get direct information from customers. This is possible through social media platform where the company advertises their products. Furthermore, the organizations have ...

Integrated Marketing Communication Plan

Integrated Marketing Communication Plan

Integrated Marketing Plan

Objective: The product should perform at a very fast speed. As an emergency power source, users do not have to wait long hours before enjoying the service support that ConsoGo can offer (Blakeman, 2014). For instance;

It powers a computer for 30 minutes.

It powers a mobile phone for 45 minutes. It powers a PDA for 90 minutes. It uses the sun and other electric lights to power up. It only takes a few minutes to charge. It can provide power to other devices while charging. It has a six sided universal adapter hence increasing the number of gadgets it can service. ...

“Integrated Marketing Communication recommends that marketers focus at the customer first – his or her preferences, buying patterns, media exposure, and other factors – and then customer is exposed to the products that fits its need through mix of communication methods which the customer find more attractive and credible” (Naeem, Bilal, & Naz). Advertisement for organizations is a key method that companies promote products and inform consumers about products, services, and developments that the organization is offering to the public, while simultaneously conveying an intended message to the audience about the need to purchase the service or products that are being offered. ...

Executive Summary

For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...

Introduction

Marketing communication is the integral part of the brand strategy of an organization and can enable the firm to acquire competitive positions. This case describes how to competitive hospitals Brianwood and Crestview operating in the same locality compete against each other. Crestview has made a smart marketing communication move by acquiring two billboards near Brianwood. The pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Brianwood Medical Center Crestview Hospital will gain a lot of publicity by placing its new billboard directly adjacent to Brianwood Medical Center as it ...

Promotional factors in Champs Sports

Introduction Champs Sports are retail stores in America functioning as a subsidiary of foot lockers. The company sells products such as equipment, apparel, accessories and footwear (Robinson, 2011). The organization had about 547 stores in 2015 located throughout the American States, Puerto Rico, Canada and Virginia Island. The company mainly locate the stores in the shopping malls to attract a huge number of customers and are 330 square metres on average. The stores have been increasing sales owing to promotional methods that the firm has been using. The number of stores has been increasing to cover the rising demand ...

Introduction

Saudi Arabia airline Company has step forward in enhancing its integrated marketing communication strategies through elements such as advertisement, public relation, sales promotion and direct marketing. These elements are combined as unified force, rather than separated elements. This strategy helps the company to maintain its competitiveness in the cutthroat airline industry to both existing and potential customers. The company has formulated integrated marketing communications as an approach that concentrates on identifying potential, global customer insights and formulating strategy with appropriate manner to enhance customer relation. This involves coming up with appropriate touch point to apply to get customers and ...

Abstract

In an attempt to discuss the aspects of how marketing and advertisements have shaped people’s psychology, mood and attitude, a number of the preexisting literatures have been reviewed as a way of attempting out the severity and the gravity of the matter. There are quite a lot about the issues, with some touching on the currents trends, some digging into the issue of IMC and impact of social media. However, the topic still calls for a number of researches from the scholars and other practitioners.

Anghelcev, George, and Sela Sar. "In the Mood for the Right Kind of Social Marketing Communication." Journal of Social Marketing 4.1 (2014): 38-57. ProQuest. 10 Oct. 2014

In the above journal, George Anghelcev and Sela Sar argue that how effective a social marketing communication is ...

Organizations promote products in the market since promotions create awareness and ultimately increase sales, which transforms into increases in profits and business revenues. Business segments target customers into different groups according to similar interests. It is necessary to consider strategies that will not only outshine the competitors but also ensure long run survival. Integrated marketing communication and mass marketing can be used to achieve this promotion and pricing objective. As a customer centered process, integrated marketing communication coordinates and integrates entire marketing communication tools into a unitary program. Mass marketing approach considers all market segments and uses a distinct marketing mix in ...

EXECUTIVE SUMMARY

With the passage of time, companies have enhanced their product offerings. Many of the products now are directly targeted towards the younger generation which leaves the older consumers with less motivation. In order to change such perception of the older consumers, the Amazon Kindle Fire HD is aimed towards such market segment. In order to persuade the older consumers regarding the product, marketing communication mix would be used. Such a plan would help in promoting the brand in the older consumers due to its facilities i.e. convenient storage, portability and versatility. In order to persuade the older consumers to purchase ...

IPAD Marketing Analysis

Introduction The competitive nature of the business environment in view of a globalized economy and a tremendous surge in technological developments on a daily basis has made the playground cut throat to not only sustain but also grow the business. The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created. Apple’s iPad has been one product which shows what the company is all about in terms of ...

Integrated Marketing Communication: Easy Jet

Executive Summary UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as ...

Summary and Recommendations

This report is about the implementation plan for Integrated Marketing communications for GoPro Company. It manufactures most versatile cameras and their accessories for people with active lifestyle. The company and its products are the result of passion and innovation by its founder and current president Me. Nicholas Woodman. The idea of the product was struck to Woodman when he was surfing in the beaches of Australia in the year 2002. He then painstakingly worked to launch the products in 2004 and achieved tremendous growth for the company in last two years. GoPro went public this year in June. Since ...

Integrated Marketing Campaign Folio

Executive summary The study caters to the development integrated marketing campaign folio for Apple Inc and the market offering of the organization will be iPhone 6. The integrated marketing campaign preparation is developed for the purpose of better communication t the customers and market place. The introduction section covers the aspects of integrated marketing communication and its relatedness within the study. The literature section explains the importance of integrated marketing communication and the shift of communication from traditional strategies to integrated marketing strategies. It is important to analyze the difference between traditional communication strategies and integrated communication so ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

Introduction

The term Integrated marketing communication (IMC) has been defined in several ways to suit a general purpose within which it describes the use of various forms of media to convey a message about a product that would ultimately promote the product. Whether working as complementary or supplementary forms; the various forms of communication media work in tandem with a central aim of promoting the product. Hence, the common factor in all definitions of IMC is that IMC puts into consideration various forms of communication disciplines to provide clarity and consistency that develops impact on the consumer of the product (Clow & Baack, 2006: Duncan ...

Executive Summary

With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be ...

A& W Company is mostly recognized for its popular A&W Root Beer beverage. According to history, this is one of the major famous drinks in the United States and the same effect has also been experienced in the Canadian market. Since the 1990’s the concoction of root beer has retained a leading share in the American market despite facing fierce competition from Hires root beer products and Barq’s Dad’s. It is also evident that since 1960s the ownership of the famous beverage and also the franchise serving it has gone through a lot of changes .

Sales People

The company mostly ...

IMC and CMM Basics

Introduction

Integrated marketing communication (IMC) refers to the careful co-ordination of all promotional messages for a service or product in order to ensure the constancy of message at each contact point where an organization meets the customer (Raghubir et. al., 2004). Apple makes use of advertising, promotion, sales, personal selling along with direct marketing strategies to communicate with is customers. The fundamental business model of Apple has not changed ever since the time it first started business during the closing stages of 1980's. Apple is highly committed towards bringing the most excellent communication experience for users around ...

Executive Summary

The main purpose of this paper is to analyze how Apple Inc, has become one of the worlds’ biggest companies through the implementation of superior marketing strategies. It has further discussed about brand identity and brand positioning which may help a firm to establish a strong foothold in the market and how Apple Inc has used it to their benefit. The paper further discusses how the Integrated Marketing Communications has helped them attain superior success compared to their closest competitors; Samsung and Google Inc.

Introduction

Apple was founded on 1st April 1976 by Steve Jobs and Steve Wozniak in Los Angeles, California; joined ...

Abstract

The main purpose of an organization is to create an image in the minds of the consumers both of the organization and the products and services that they provide. To be able to create a presence, how an organization communicates with its target market is if paramount importance. The most common mode of tools to communicate with the consumers is through the Promotional Mix of Advertising, sales promotion, public relations, personal selling, and direct marketing. Key Words: Advertising, Promotion, Sales, Integrated Marketing Communication (IMC) MARKETING COMMUNICATIONS

Marketing Communications

Introduction The basic essence of marketing communication for organizations is ...

Following a survey that was conducted by the marketing department, it has come to the attention of management that there is a need to formulate a new integrated marketing communication plan. This plan is supposed to enhance the marketability of all Apple Inc. products through innovative promotion mechanisms. The development of a new integrated marketing communication plan will be headed by the marketing department and the entire project will be coordinated by the director of marketing of Apple Inc. All the members of staff are encouraged to present their suggestions and recommendations on factors that need to be considered in the development of ...

The advertising objectives serve as the guiding line for the formulation and implementation of the effective and efficient advertising strategies and plans. These objectives allow the organization to think about the advertising strategies, which will be beneficial and helpful in achieving and accomplishing the targets and objectives assigned. The advertising objectives of the McDonald’s Veggie Burger are as follow:

Advertising Strategies:

In order to come up with effective and efficient advertising strategies it is important to keep in consideration the target market and at the same time the needs, requirements and preferences of the target market. It is important for ...

Introduction

There are numerous non-profit donors in the United States of America. The country’s non-profit sector accounts for a better part of the country’s gross domestic product. As well, it employs a good number of the USA’s workforce. The non-profit sector is exceedingly competitive, and many organizations constantly work to attract grant funding, donors, media attention, employees and volunteers.

Just like non-profit organizations, for profit organizations derive a lot of benefits as a result of creating a long lasting relationship with the organization’s supporters (Weir and Hibbert, 2000). Gaffney (1996) demonstrates that an organization not only becomes profitable in terms of ...

Integrated marketing communication is a concept under which a company coordinates and integrates its many communication channels to deliver a consistent, clear and a compelling message about the organization and its products. The integrated marketing communication strategy (IMC) is concerned with the bringing together and incorporating all the marketing communication avenues, tools, functions and sources within a company into a faultless course that minimizes cost and at the same time yielding an impact on the consumers (McDonald & Wilson, 2011). Based on the scenario, AirWays has an IMC plan that falls within the limited budget for advertisement and communication. As per the plan, IMC strategy ...

The level of competition among organizations has become so intense currently. Due to this reason, many organizations have adapted the strategy of developing Integrated Marketing Communication Programs so as to gain competitive advantages against each other in the dynamic business field. Integrated Marketing Communications is known as an approach which is presented with the same style and tone for a brand communications whereby different modes work together in creation of a customer’s seamless experience thus helping in reinforcing the core message of the brand.The major objective of creating an Integrated Marketing Communication Program (IMC) is to ensure that all marketing ...

More than often, marketing remain as an essential part of good management practice that involves a process of identifying customer needs, wants and wishes, and fully satisfying them. Integrated marketing communication is a concept formulated in the late 20th century that involves planning of both marketing and corporate strategies as a way of achieving customer satisfaction. More considerably, integrated marketing communication is a marketing strategy that includes the components of sales promotion, general advertising, direct marketing, as well as public relation, which involves adding value to products and services. In most cases, the changing customer’s preference and competition create the need for ...

This paper I will focus on marketing plan as an important tool in the marketing and financial growth of a business entity. I will create and explain various scenarios using two companies; Toyota Corporation and MYSpace.com and Movie John Carter from the Walt Disney Company in order to explain the importance of implementing a marketing plan. The case studies will prove helpful in the analysis of how these companies used their strategies, success or failure in their quest to becoming market leaders in their respective fields of operation.

Global businesses have become more systematically drafted with specific consideration and insight given ...

Market oriented definition

The sporting goods store is operating in an athletic wear oriented market. Central users of our products are individuals (men, women, and kids), corporations as well as institutions who care about being fit and healthy or also having fun.

The product is a store of sporting goods. The product, sporting store, is multifunctional. The primary focus of the product is the warehousing of an athletic wear that is specifically designed for a given sport as well as for leisure use or uses. It stores the footwear, caps, body suits, tracks, swimming costumes, sports graphics and e.t.c. The store generally targets athletes ...