Essays on Integrated Marketing Communications

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Integrated Marketing Communications Plan

Industry/Company review CBU Airlines is a company based in Riverside, California. The company has the entire infrastructure necessary to become a prominent player in the airline industry, including jets, employees and terminals. In light of this, the company needs a new integrated marketing communications plan (IMC) to enable it to compete effectively with other airlines. The U.S. domestic airline industry earns in excess of $158 billion in revenue each year. Furthermore, the industry has been experiencing growth because of increased business and consumer spending as the country recovers from the 2007-2009 recession. In addition, the growth in the industry ...

Integrated Marketing Communication Plan

Integrated Marketing Communication Plan

Integrated Marketing Plan

Objective: The product should perform at a very fast speed. As an emergency power source, users do not have to wait long hours before enjoying the service support that ConsoGo can offer (Blakeman, 2014). For instance;

It powers a computer for 30 minutes.

It powers a mobile phone for 45 minutes. It powers a PDA for 90 minutes. It uses the sun and other electric lights to power up. It only takes a few minutes to charge. It can provide power to other devices while charging. It has a six sided universal adapter hence increasing the number of gadgets it can service. ...

Executive Summary

For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...

(Alivan Watch & Accessories Company)

Strayer University

Dr NAME Marketing 500 Alivan Watch & Accessories Company Branding strategy A good branding strategy will be necessary for Alivan Watch & Accessories Company to assist in the development of a triumphant brand to achieve specific goals. The ground rules that were used by companies in the past have been evolving. Thought leadership, content marketing, demographic changes, and social media are some of the factors that are challenging company brands. Thus, forming together with sustaining clientele trust as well as loyalty and confidence have become harder than ever before. Firstly, the branding strategy to be used by ...

Part 1 Option 1: Video marketing campaign site (1250 word equivalent)

URL =

Video Script

Talking Head Hello, are you looking for latest games, HD videos, music, and memorabilia or caters? That is always a daunting task to do by yourself when we are here and ready to serve you. We are a U.K based company that specializes in selling video games, both latest and all-time favourites that will always leave you wanting for more. Also, we have been dealing with all range of videos and music genres and we guarantee you will not miss your portion too. Additionally, we have a range of memorabilia and caters that you can order anytime and ...

Promotional factors in Champs Sports

Introduction Champs Sports are retail stores in America functioning as a subsidiary of foot lockers. The company sells products such as equipment, apparel, accessories and footwear (Robinson, 2011). The organization had about 547 stores in 2015 located throughout the American States, Puerto Rico, Canada and Virginia Island. The company mainly locate the stores in the shopping malls to attract a huge number of customers and are 330 square metres on average. The stores have been increasing sales owing to promotional methods that the firm has been using. The number of stores has been increasing to cover the rising demand ...

Introduction

Flipkart is an e-commerce company which was founded on 5th September in 2007 by Binny Bansal and Sachin Bansal. The firm is headquartered in Bangalore, India and employs approximately 33,000 people. The firm was started with an initial investment of INR 4 lakh or $6,000. In a manner of few years, the Flipkart business model became a successful one and transformed the form into one of India’s most successful and prosperous e-commerce firm. Flipkart was initially launched as a simple website to be used for price comparison, but then it took the shape of an e-commerce ...

Whole Food Market Company is a supermarket specializing in organic food based in Austin Texas, United States. It is a chain of supermarkets and has over four hundred branches in the US, UK, and Canada. The company only sells products that meet the quality of being natural and minimally processed. The foods are free from hydrogenated fats, sweeteners, artificial flavors, preservatives, and colors (Johnston, 2015). In addition, it cannot sell milk and meat from cloned animals that have made the company’s food safe for human consumption.

Strategic planning

The company has a corporate image strategy that can be achieved through ...